September 2006

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Dear Friends,

A new season brings an exciting new book to the Penfield list!? All summer long, we have been hard at work on the revised edition of our 1983 title, “Superbly Swedish: Recipes and Traditions.”? What began as a revision has become a totally new view of Swedes in America, with new text, many new illustrations, and 32 pages of handsome new color photographs. 

We know this book, called “Swedish Touches: Recipes and Traditions,” will be popular all around the country.? Unique to this new volume are color reproductions by famous Swedish artists, and popular American artists of Swedish descent.? Revisit your favorites like Carl Larsson, Anders Zorn, and Carl Milles; and learn more about the beauty of works by John F. Carlson, Birger Sandz?n, Paul Granlund, and others.? Famous Swedes, prominent Swedish Americans, sites of historic interest in America, and important Swedish-American institutions are also featured. 

?A special section covers the Swedish folk arts, especially Dala painting, as revived in America.?New color images feature Dala painted domestic interiors by Karen Elizabeth Jenson, noted folk artist from Milan, Minnesota.? Delightful festivals at Lindsborg, Kansas; Bishop Hill, Illinois; and The American Swedish Institute in Minneapolis are also highlighted. 

“Swedish Touches” includes the classic Swedish-American recipes from the 1983 edition, a collection of recipes that is just too good (and too popular!) to abandon.?The volume is at the printers now, and will be available for $14.95 in mid-October.? Please order now; we want you to have your book(s) in time for the holidays. “Swedish Touches” includes a wonderful section on Swedish Christmas, with Lucia pageants and Christmas memoirs, all highlighted in an expanded color photo section.?This is a volume that will make a fine Christmas (or Lucia Day) gift!

Penfield goes on the road in late October to bring this book to you with book signings and special presentations. See us on Saturday, October 28th, from 2 to 4 p.m., at Vanberia Gifts in downtown Decorah, Iowa; and on Sunday, October 29th, from 2 to 4 p.m., at The American Swedish Institute in Minneapolis.? We w?ll be delighted to visit with you about Swedes, Swedish-Americans, independent book publishing, and about all our Penfield titles.?”Swedish Touches” is just the latest in Penfield?s ?Touches? series, joining previously published titles for Czech & Slovak, Finnish, and Norwegian Touches.? We are also planning a new volume on “Danish Touches.” Penfield is proud that, for over 27 years, we have offered titles on ethnic America, ranging from Dutch and Norwegian to Polish and Ukrainian, and with many other ethnic titles of interest.? For a full list, see www.penfieldbooks.com and visit our online webstore.

?”Dutch Syle Recipes”, issued earlier this year, has been very well received, with orders coming to us from California to Texas to Maine.?This small format book contains all the best Dutch-American recipes on record, bound between beautiful color covers with new photos from Oregon, Washington state, and Iowa.?It makes a great stocking-stuffer for Christmas at $6.95 each.

Always remember, Penfield gives generous discounts for wholesale purchases. All Penfield books are available for retail, museum, and other stores. Thank you again for your orders, both direct to our Penfield companies, or through amazon.com.?Your interest in our titles continues to maintain this independent publisher, no small accomplishment in these days of mega-merchandisers.? We always love to hear from you,?and we try our best to be responsive to your suggestions and ideas.

Thanks again, and please include Penfield in your holiday planning!

Joan Liffring-Zug Bourret, publisher